Record breaking sales for Ichilov medical center’s online conventions

Helps Ichilov Medical Center Achieve Record-Breaking Online Convention Sales

Introduction:

Ichilov Medical Center, a leading healthcare institution, aimed to sell 700 tickets per week for their 11-week online medical convention series. Faced with the challenge of reaching this ambitious goal, Ichilov turned to S+ Digital for a comprehensive online marketing and PPC campaign management strategy. With our expertise and tailor-made solutions, Ichilov Medical Center not only met but exceeded their sales targets.

Client Background:

Ichilov Medical Center is a renowned healthcare provider, known for its innovative approach to medicine and commitment to excellence. The online medical convention series was designed to share cutting-edge research, promote collaboration among healthcare professionals, and showcase the institution’s groundbreaking work.

Goals:

Sell 700 tickets per week for the 11-week online medical convention series
Raise awareness and interest in the convention among healthcare professionals
Drive targeted traffic to the convention registration website

Challenges:

Limited time to promote the convention series
High competition in the online medical event space
Targeting a niche audience of healthcare professionals

Solution:

S+ Digital created a customized, multi-channel online marketing strategy that focused on the following key components:

1. In-depth audience analysis: We conducted thorough research to identify and understand the target audience, including their preferences, interests, and online behavior.
2. SEO optimization: We improved the convention registration website’s search engine ranking by optimizing content, metadata, and keyword targeting.
3. PPC campaign management: We crafted and managed highly-targeted PPC campaigns on Google Ads and LinkedIn Ads, focusing on relevant keywords and audience segments to attract healthcare professionals.
4. Social media marketing: We leveraged Ichilov Medical Center’s social media presence to promote the convention series, sharing engaging content, and leveraging influencers within the medical community.
5. Email marketing: We designed and executed a series of targeted email campaigns to nurture leads, inform potential attendees about the convention, and drive ticket sales.
6. Analytics and optimization: We monitored campaign performance closely, adjusting our strategies in real-time based on data-driven insights to maximize results.

Results:

By implementing our comprehensive online marketing and PPC campaign management strategy, Ichilov Medical Center achieved the following impressive results:

Surpassed the goal of selling 700 tickets per week, with an average of 780 tickets sold weekly
Increased website traffic by 120%, driving more potential attendees to the registration page
Garnered a 35% increase in email open rates and a 45% increase in click-through rates compared to previous campaigns
Boosted social media engagement by 50%, helping to raise awareness and interest in the convention series

Conclusion:

S+ Digital’s tailored approach and expertise in online marketing and PPC campaign management enabled Ichilov Medical Center to achieve their ambitious sales goals and ensure the success of their online medical convention series. Our partnership demonstrated the power of a well-executed strategy to drive measurable results and make a significant impact on event attendance and visibility.

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